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In just about every performance-driven profession, the road to success is paved with disappointments. Real estate is no exception! So, knowing how to deal positively with any disappointments is a necessary skill.

There are many ways to manage setbacks. Here’s a simple technique worth trying.

It involves asking two questions:

1. “What can I learn from this?”

2. “How will I apply what I learned?”

For example, if you lost a prospect due to a lack of consistent follow-up, your answer to the first question might be: “Follow up is more important than I thought!” The response to number two might be: “I need to rethink my keep-in-touch systems and make them more frequent and effective.”

This technique often works well because it re-positions disappointment as a learning experience that drives you to be more successful in the future.

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There are two basic ways to mail something to a prospect or client. For example, if you
want to send a newsletter, you can put it in an envelope or format it so it can be sent as
a self-mailer (i.e., without an envelope).

Which option works best?
According to studies, envelopes are more effective. Why?

An envelope creates more
interactivity. Your prospect or client needs to handle it more. They anticipate what’s
inside. They open it. They pull out the newsletter and hold it. More often than not, they
start reading.

Self-mailers can work well too. But, if you’re sending a newsletter, mailing it in an
envelope will make more of an impact and increase the likelihood your prospect or
client will notice, open and read it.

Which do you prefer? Let us know how this helps your business by commenting below.

In-House Marketing Services:

Our receptionist will assist you in designing just sold/listed flyers and market evaluation cards. You can choose to use the HomeLife Templates or we can custom-design something for you! All included in your office fees.

Contact us to learn more about what we offer to our HomeLife Realtors.


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STRESS. We all experience it.

Stress can be a big issue for those in real estate. We work in a very competitive and fast-moving industry, fraught with uncertainty. Too much stress can lower your productivity and effectiveness, not to mention rob you of the everyday enjoyment of your career.

If you’ve been feeling a little stressed lately, here’s a simple technique that can help:

     1. Write down what you’re concerned about. 
    • (As soon as you do that, the impact will decrease.)

     2. Write down what you plan to do about it.

     3. Immediately take some steps, however small, towards implementing that plan.

As deceptively simple as that strategy may be, it can be very effective. So, the next time you’re feeling overwhelmed, worried, or anxious — all indicators of stress — try this 1-2-3 approach.

See how it works for you.

~ HomeLife Langley

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Are you on LinkedIn? Check this out! 

You probably know that you can post content on LinkedIn. But, you may not know that you can also post full-length articles on this social media site. These articles get displayed — and sometimes even promoted by LinkedIn — as more valuable content.

The way you post an article on LinkedIn is simple. In the “Start a Post” field, instead of writing a post, look at the other options below. One will be “Write Article”. When you click that option, you’ll be able to post an article complete with a headline and, if you choose, a picture — similar to what you might already be doing on your blog.

What’s the advantage of posting an article on LinkedIn?
LinkedIn lets you share news of your article with your connections, both through a notification and in their timelines. Like any post, your article will also have a Share button, making it easy for your connections to share your article with their connections.

In addition, when people search your article’s topic on LinkedIn, there’s a good chance your article will appear. That gets you “known” by more potential prospects. And, here’s the best part: You can republish articles from your blog on LinkedIn. So, you don’t need to write a separate piece for each platform.

If you’re active on LinkedIn, try this technique.

You can find us on LinkedIn @LangleyHomeLife 

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