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Using the LinkedIn Articles Feature for your Business

Are you on LinkedIn? Check this out! 

You probably know that you can post content on LinkedIn. But, you may not know that you can also post full-length articles on this social media site. These articles get displayed — and sometimes even promoted by LinkedIn — as more valuable content.

The way you post an article on LinkedIn is simple. In the “Start a Post” field, instead of writing a post, look at the other options below. One will be “Write Article”. When you click that option, you’ll be able to post an article complete with a headline and, if you choose, a picture — similar to what you might already be doing on your blog.

What’s the advantage of posting an article on LinkedIn?
LinkedIn lets you share news of your article with your connections, both through a notification and in their timelines. Like any post, your article will also have a Share button, making it easy for your connections to share your article with their connections.

In addition, when people search your article’s topic on LinkedIn, there’s a good chance your article will appear. That gets you “known” by more potential prospects. And, here’s the best part: You can republish articles from your blog on LinkedIn. So, you don’t need to write a separate piece for each platform.

If you’re active on LinkedIn, try this technique.

You can find us on LinkedIn @LangleyHomeLife 

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