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Buying or Selling? Spring into Action!

Recently, there are new services being offered to help home buyers and sellers conduct their own real estate transactions. Does this lead you to believe that using a real estate agent is becoming passé?

Doing the work yourself might save you from paying commissions to a real estate agent, but do-it-yourself methods are risky and could end up costing you much more if things go sideways. As in any major financial transaction, it is extremely important to have professional representation when buying or selling a home.

Working with a Real Estate Agent

Real estate agents from HomeLife Benchmark Langley are continuously educated and experienced in acting as liaison between buyers and sellers. Our Higher Standards System guarantees you will receive the ultimate in real estate marketing services. Agents at HomeLife have access to all available properties listed in any area you are interested in. They are skilled in negotiating on your behalf to attain the best possible deal for the home you wish to sell or purchase. Our agents can help you to understand the current housing market and offer valuable advice.

Marketing Professionals

The average person can find it a tremendous burden to attempt to sell their home. They will need to supply the finances for adequate marketing and advertising, have the ability to answer all necessary questions and make appointments for themselves.

Our real estate agents will focus on doing all the research necessary to find the ideal home for buyers, and arrange all showings and advertising for those selling their home.

When you hire a HomeLife™ Higher Standards™  sales representative, you will also enlist an entire team of marketing professionals. We offer you the benefit of all of our combined knowledge and skill for support services that include: Multiple Listing Services, Internet Marketing, Direct Advertising, and Open Houses.


Having decided to sell your home, it is imperative that you make an informed decision about pricing your home properly, based on current market values. This is one of the most crucial points when selling. An experienced agent will prepare a comparative market analysis (this is different from an appraisal). The agent gathers data on recently sold homes near you.  This helps to determine the best selling price. A HomeLife realtor will be able to guide you through the myriad of  decisions that lead to what will be an effective marketing strategy when selling your home. They will also be able to determine the best value, location, amenities, etc., when you are purchasing a home.


No matter how adept you are at communication and negotiation in other areas of business, there are many reasons why a real estate agent can be a much needed buffer between you and the buyer/seller, to act in your best interests. 

Having a professional real estate agent as a “front person” can have a profound effect on the success of negotiations. They can protect you from the critiquing and brashness of a tough transaction that may require a more impersonal, objective approach. The realtor represents you and puts you in a better position to get what you want for the price you want.


The "Offer to Purchase" contract was created to protect you and ensure that you can cancel the contract if certain conditions are not met. Financing for the mortgage, for example, should be a condition of the sale. People have lost their deposit and been sued by the seller for failing to fulfill their contract.

HomeLife realtors are experienced in writing contracts and know exactly which conditions should be used, and when they can safely be removed.

Real estate agents are licensed professionals who will suffer legal repercussions if they fail to represent you honestly. They have a fiduciary duty to act in your best interest. Their business is built on relationships of trust that they build over time with their clients. The agents career will thrive or fail, based on their reputation. Repeat and referral business are their bread and butter.

Legal Considerations When Selling Privately

Independent buyers and sellers working directly with one another, should always seek legal counsel. Each person is going to act in his or her best interest. Unfortunately, there is no guarantee that you will be treated honestly and fairly by a buyer or seller in such a major transaction. For instance, misrepresentation of the condition of the house, information about easements and if the house or property has been used for illegal purposes, are not uncommon when realtors are not being used..

Having a lawyer on retainer when buying or selling a home has the potential to cost you a great deal more than a real estate agent's commissions. You really have to protect yourself from fraud.

 While some people do manage to successfully sell their own homes, it is most certainly a gamble. When push comes to shove, it is always advisable, and well worth the investment, to have a reputable, honest, professional working on your behalf.

HomeLife Benchmark Langley has been a leader in the Real Estate Industry in the marketing of residential, commercial and investment properties since 1986.

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The data relating to real estate on this website comes in part from the MLS® Reciprocity program of either the Real Estate Board of Greater Vancouver (REBGV), the Fraser Valley Real Estate Board (FVREB) or the Chilliwack and District Real Estate Board (CADREB). Real estate listings held by participating real estate firms are marked with the MLS® logo and detailed information about the listing includes the name of the listing agent. This representation is based in whole or part on data generated by either the REBGV, the FVREB or the CADREB which assumes no responsibility for its accuracy. The materials contained on this page may not be reproduced without the express written consent of either the REBGV, the FVREB or the CADREB.